KAISER+KRAFT, founded in 1945, is one of the largest B2B omnichannel retailers for industrial, warehouse, and office equipment in Europe. As a 100% subsidiary of TAKKT AG and part of the Haniel Group, the company benefits from a strong parent company and a wide network. With over 1,000 employees and a portfolio of around 100,000 products, KAISER+KRAFT offers a diverse selection of high-quality equipment for businesses in over twenty European countries.
Gathering all the relevant marketing materials often requires significant administrative and communication efforts within the company. With WUNDERHUB, KAISER+KRAFT now has a platform called "designmachine" that consolidates everything - from business equipment to marketing materials to merchandise items. The self-service approach allows employees to quickly and easily order the required products, leading to more efficient workflows within the company. This frees up enough time for employees to focus on the truly important tasks in their respective fields.
The designmachine provides customizable advertising measures for individual branches. Examples of this include the customer letter DIN A4 with discount promotion for personalized customer offers and the maxi postcard with voucher code as a flexible and quick advertising measure. In addition to individual products, various pre-produced promotional items, giveaways, and merchandise can also be ordered through the portal. The navigation provides a quick overview of the promotional item selection.
Our designmachine already consolidates some of our advertising measures and is very user-friendly. We can administer everything completely independently, but we can always rely on the quick and competent support of the WUNDERHUB crew if we have any questions.
JULIA PUSCH – TECHNICAL CONSULTANT DATABASE PUBLISHING & PRODUCTION