We'll see you on September 20th and 21st, 2023, at DMEXCO - Digital Marketing Expo & Conference in Cologne – DialogArea by DDV & ONEtoONE, Hall 08.1, Booth A010 - B013. On September 20th at 13:30, you can look forward to an exciting presentation by Dr. Elena Krause-Söhner on the topic of 'Ambidextrous Leadership in Digital Brand Management - centrally relieve, empower decentrally' at the Collab Stage.


The DMEXCO is the world's leading event for digital marketing, organized by the German Association for the Digital Economy (BVDW) in collaboration with Koelnmesse. It brings together decision-makers from the digital economy to create concrete business opportunities. With discussions, exhibitions, and international networking opportunities, DMEXCO is a unique hotspot for innovative trends in digital marketing, technology, and business. It represents the future of the digital economy, the 'Digiconomy.' By bringing together exhibitors and expert presentations, it provides ideal conditions for networking, knowledge exchange, and inspiration. As an engine for ideas and growth, DMEXCO promotes global thinking and local action, creating tangible added value.

We're in: WUNDERHUB at DMEXCO 2023

Under the motto "Empowering Digital Creativity," the diverse impacts of digital creativity in our personal and professional lives will be discussed. In a comprehensive 200-hour conference program, distinguished speakers will present the latest trends in marketing and the digital economy. The focus of DMEXCO 2023 will be on three significant mega-trends: the Metaverse, Retail Media, and Digital Fashion. Additionally, these questions will be addressed: How creative do we want to allow Artificial Intelligence to be? Who owns the results of these new programs? What value does human creativity hold compared to that of AI?

WUNDERHUB will be represented at DMEXCO 2023 as an exhibitor and with a presentation. Do you want to create space for innovation in marketing? Then take a look at our presentation on "Ambidextrous Leadership in Digital Brand Management - centrally relieve, empower decentrally." Dr. Elena Krause-Söhner, Managing Director of mayer-digital GmbH & Co. KG (WUNDERHUB) and an expert in digitization and process optimization in decentralized corporate structures, will demonstrate the successful interplay of global efficiency, local empowerment, and innovation promotion.

DMEXCO 2023 | September 20-21, 2023 | Cologne

Expo: Hall 08.1, Booth A010 - B013 | DialogArea by DDV & ONEtoONE

You can find more information about the DMEXCO 2023 Expo here.

Conference: September 20, 2023 | 13:30 | Collab Stage | Ambidextrous Leadership in Digital Brand Management - centrally relieve, empower decentrally. | Dr. Elena Krause-Söhner (WUNDERHUB (mayer-digital, Mayer-Group))

You can find more information about the Conference Agenda of DMEXCO 2023 here.

We look forward to seeing you!


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