WALBUSCH GROUP // LOVE STORY

Before the introduction of the all-in-one marketing platform WUNDERHUB, the creation, coordination, and procurement of promotional materials required significant manual effort from the Walbusch Group’s central team. Coordinating the brands Walbusch, Avena, and Mey & Edlich, as well as managing the needs of more than 40 retail locations, demanded substantial time and resources. Manual approval procedures involving signature lists led to a slow and unclear ordering process.

Within just five months, the “PRINTBUDE” platform was rolled out across the entire Walbusch Group. It now ensures greater brand consistency and efficiency in the ordering process for promotional materials. Stores can easily adapt marketing materials to local needs using customizable templates — independently and always in line with brand guidelines. PRINTBUDE provides a clear overview of all available promotional materials, which can be ordered directly — without detours through central departments. Orders are automatically transferred to the connected print provider, enabling a fast and efficient point-of-sale ordering process. Where previously five people were involved, now only one person is needed to customize and place promotional material orders. This results in time savings of up to 50%. At the same time, marketing costs have been reduced by up to 40%, freeing up budget for other investments.

Thanks to the digital approval process, authorizations now run automatically and smoothly — without inconvenient signature lists or lengthy coordination loops. Branches that exceed the product threshold independently request approval, which is sent directly to the responsible person for processing. Orders can only be placed once approval has been granted. This standardized and efficient process saves time at headquarters, ensures full cost transparency, and allows central teams to intervene in the ordering process when needed.